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DSG sales helped by World Cup offers
Wed, 08 Feb, 2012
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DSG sales helped by World Cup offers
Thu, 2 Sep 2010, 06:43:00
<b>DSG International</b>, soon to become Dixons Retail, bumped up both total group revenue and like for like sales by 3% in the first quarter as shoppers responded well to the electrical retailer's World Cup promotion. The Currys and PC World owner grew like for like sales by 6% in the UK & Ireland during the 12 weeks ended 24 July. Televisions were in demand in the run up to July's premier football tournament. Business was also as expected in the Nordic region with a 9% increase in total sales, though they were flat on a like for like basis. Strength in Italy offset weakness in Greece. Today's numbers are a vast improvement on the same period last year when group sales tumbled 5% and like for like sales by 7%. They had slumped by 15% in total and 14% like for like in the UK & Ireland. "This is an encouraging start to the year, especially given the challenging market conditions. Our UK businesses performed particularly well, most notably with customers responding to our strong World Cup promotion and the excellent product ranges on offer," said chief executive John Browett, although he remains cautious about the economic outlook.
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