New research has shown that many men and women have different goals when it comes to their savings.
The study from NS&I found that 41 per cent of women who are trying to save prefer to aim for short-term goals such as leisure activities and holidays, compared to just 29 per cent of men. Men were found to be more motivated by long-term goals, with 27 per cent building up an emergency fund and 26 per cent focusing on retirement. Just 19 per cent of women were saving in case of emergencies and only 14 per cent said they were saving towards retirement.
However, the genders did agree on some savings goals, with saving for a home deposit and putting money aside for children being key motivators for both sexes. The survey found that overall, 26 per cent of British savers set regular savings goals.
Tim Mack of NS&I commented, "It is interesting to see the difference in saving goals between men and women. We would encourage people to share and plan their goals and savings objectives."
He added, "The start of the new financial year is a good time to look at goals for the year ahead, and asses both short-term activities and long-term plans."
