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Goals help Brits fill savings accounts, research reveals
October 24, 2011
By Liz Parks

Savings accounts could fill up faster if Britons start to set themselves goals, recent research has revealed.

The study, carried out by National Savings & Investments (NS&I), found that people who set regular goals regarding their savings tend to put away over £40 extra a month compared with those who don't. In fact, the method is so successful that 19 per cent of those who give themselves targets manage to set aside over £250 a month.

But on average, savings accounts are being topped up with about £140 a month for those with a goal in mind. This compares to £97.28 for those without a goal.

John Prout, a spokesman for NS&I, observed: “Our research shows that savers who set specific targets stand to reap the rewards. For instance an extra £40 a month saved could cover the cost of insuring your car for a year, or perhaps pay for that very special weekend break.

“Setting a specific objective is a good way to stay motivated, even if it's only a small amount being set aside each month.”

The most popular goal was saving to buy a property, with 41 per cent putting cash away with this in mind. This is an increase from the 35 per cent who were saving for a house last quarter, suggesting that there is a growing level of confidence in the market.

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