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Life insurance sales on the rise
May 13, 2010
By Liz Parks

Aviva has recorded an increase in sales of life insurance policies in the second quarter of 2010.

According to latest figures, revenue from life insurance and pensions in the UK stood at £2.5 billion, an increase of 2.1 per cent.

The company's chief executive Mark Hodges said his organisation was optimistic about continued growth as the economy gradually recovers.

Analyst Kevin Ryan at ING agreed, saying: "There is huge confidence coming back into the market. Whether that will be sustained in the second quarter is anybody's guess.

"But Aviva is the largest player in the UK market and it is joining in this growth. UK life sales are up two per cent and for the sector leader, that is a good effort."

The company's overall sales stood at £9.1 billion in the second quarter, largely attributed to a recovery in the UK and Europe.

Investment sales soared by 143 per cent to £426 million in the UK, with record levels of applications being evident for some products.

Mr Hodges said the signs pointed towards an ongoing recovery in the economy, calling the latest figures a "pretty good set of results".

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