Insurance industry body the Association of British Insurers (ABI) has published new guidance for
car insurance customers who shop for policies online, developed alongside consumer experts Which? and a selection of insurance comparison sites.
The guidance was put together in view of the fact that over two-thirds of motorists now turn to the internet to purchase
car insurance. It is aimed at helping them identify the right car, van or motorbike policy for their individual needs.
Nick Starling, the ABI's director of general insurance, pointed out that using the internet can help
car insurance customers obtain "the best policy at the most competitive price".
"But the ease and speed of going online must be balanced with ensuring that people understand the terms, conditions and cover of the policies they are comparing," he noted.
Using the guidance,
car insurance customers can receive help with reviewing key features of a particular policy, clarifying what features are being sold as add-ons and understanding the level of any voluntary or compulsory excess included in a policy. Also featured is a referrals section which directs customers who have been refused a quote to possible alternative sources of help, such as specialist providers.